SONY – STORYTELLING FOR BUSINESS
From PhD to Presentation: Mastering the Art of Technical Storytelling
Situation: Sony aimed to equip their leading R&D experts, many with PhDs, to effectively communicate complex technical information to non-expert audiences.
Complexity: Bridging the knowledge gap and translating highly technical concepts into clear, engaging narratives posed a significant challenge.
Resolution: CCC's intensive 4-day "Storytelling for Business" workshop empowered Sony's R&D leaders to craft compelling narratives, even learning to structure TED Talk-like presentations.
